After achieving a Bachelor´s degree in Architecture from FAAP University in 2000, Beatriz Lombardi started her carreer developing interior design projects for various hotel chains such as: Howard Johnson and Kempinsky, as well as store projects for Tommy Hilfiger, Lacoste and Vuarnet. She also worked creating interior architecture projects for real estate development companies like Inpar and Gafisa and a major Brazilian supermarket chain called Grupo Pão de Açúcar.

As her career progressed, due to her attention to details, she started to focus on the graphic aspects of her projects such as: furniture design detailing, color applications and proportion. During this period, the internet was rapidly becoming one of the greatest marketing and advertisement tools ever invented. Bia gradually replaced architectural projects with signs and logo development, website design and photography. Despite her busy schedule, she is also the lead singer for two bands: Bellatrix and Over C.

Both graphical and digital technologies have always been a part of Bia’s work. In an effort to unite these two technologies and make them work together, she created marcaVIVAdesign in 2007. Her objective is to help other companies and professionals by improving the design and overall identity of their products and services. Her background in architecture and design, as well as her artistic abilities, result in a creative and original approach.